Privacy Policy
Last updated: 7 October 2026
At Pure Honest Foods Online, we respect your privacy and are committed to protecting your personal information.
This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website, contact us, create an account, purchase our products or otherwise interact with us.
1. Who We Are
Pure Honest Foods Online supplies authentic Nigerian and African food products to customers in the UK and other locations we deliver to.
For data protection purposes, the data controller is:
[Insert full legal/business name] trading as Pure Honest Foods Online
Website: Pure Honest Foods Online
Email: nyandt@gmail.com
Business address: 20 Elborow way, Rugby, CV22 7XD
When we use the terms “Pure Honest Foods Online”, “we”, “us” or “our”, we are referring to the business responsible for your personal information.
2. Information We Collect
When you use our website or purchase from us, we may collect information such as your name, email address, telephone number, billing and delivery address, order details, payment and transaction information and any information you provide when contacting us.
We may also collect technical information when you use our website, such as your IP address, browser type, device information, pages visited and information collected through cookies and similar technologies.
Payment information may be processed by our payment service providers. We receive the information required to confirm your payment, manage your order and maintain appropriate transaction records.
3. How We Use Your Information
We use personal information only where we have a lawful reason to do so.
Purpose
Lawful basis
Processing and fulfilling your orders
Performance of our contract with you
Taking and confirming payments
Performance of our contract with you
Arranging delivery of your order
Performance of our contract with you
Managing returns, refunds and customer enquiries
Contract and/or our legitimate interests in providing customer service
Responding when you contact us
Legitimate interests and, where relevant, steps taken at your request before entering into a contract
Maintaining financial, tax and transaction records
Compliance with our legal obligations
Protecting our website, customers and business against fraud or misuse
Our legitimate interests in protecting our business and customers
Improving our website and customer experience
Our legitimate interests and, where required for cookies or similar technologies, your consent
Sending promotional emails or other marketing communications
Your consent or another lawful basis permitted for existing customers
Using optional website features such as maps, translation, analytics or advertising technologies
Your consent where required
We will not use your personal information for purposes that are incompatible with the reasons for which it was originally collected unless we have a lawful basis for doing so.
4. Orders and Deliveries
When you place an order, we need certain personal information to process your purchase and deliver your products.
This may include your name, contact details, delivery address, billing information, products purchased and transaction details.
We may share the information necessary to fulfil your order with payment providers, delivery and courier companies, our website or e-commerce service providers and other organisations involved in processing your purchase.
These organisations should only receive the information necessary for them to provide their services.
5. Contacting Us
When you use our website contact form, email us or otherwise contact us, we may collect your name, email address and the contents of your message.
We use this information to respond to your enquiry, provide customer support and maintain appropriate records of our communications with you.
Please avoid providing sensitive personal information through our contact form unless it is necessary for us to deal with your enquiry.
6. Marketing Communications
If you choose to receive news, offers or marketing communications from Pure Honest Foods Online, we may use your contact details to send these to you.
Where consent is required, we will ask for your permission before sending marketing communications.
In some circumstances, we may be permitted to contact existing customers about similar products where the applicable rules allow this.
You can unsubscribe from our marketing communications at any time.
You may use the unsubscribe option contained within a marketing message or contact us directly.
Stopping marketing communications will not prevent us from sending essential communications relating to an order you have placed.
7. Cookies and Website Technologies
Our website uses cookies and similar technologies to enable the website and online shop to function and, where applicable, to improve your experience.
Some technologies are necessary for services you request, such as maintaining your shopping basket, processing your order or maintaining website security.
Other services, such as analytics, advertising, Google Maps, website translation or similar third-party tools, may collect information about your interaction with the website.
Where consent is required, these non-essential technologies will only be activated after you have made your choice through our website privacy or cookie settings.
You can review or change your choices using the Privacy Settings available on our website.
8. Who We May Share Your Information With
We do not sell your personal information.
We may share personal information where necessary with our website and hosting providers, online store providers, payment processors, banks, delivery and courier companies, IT and technical support providers, email and marketing service providers, analytics providers, professional advisers such as accountants or legal advisers, and government bodies or regulators where required by law.
Where third parties process personal information on our behalf, we expect them to protect that information appropriately and use it only for the agreed purposes.
9. International Transfers
Some of the service providers that support our website or business may process personal information outside the United Kingdom.
Where a transfer of personal information outside the UK is subject to data protection restrictions, we take appropriate steps to ensure the information remains protected. Depending on the circumstances, this may include relying on UK adequacy regulations or appropriate contractual safeguards.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The length of time will depend on the type of information, the reason we collected it, whether you continue to have a relationship with us and any legal, accounting, tax, fraud prevention or regulatory obligations that apply.
For example, order and transaction information may need to be kept for longer than a general customer enquiry because we may be legally required to retain financial and business records.
When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
11. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
Access to personal information is limited to people and service providers who reasonably need it for legitimate business purposes.
However, no internet-based service can guarantee complete security, and customers should also take reasonable steps to protect their passwords and account information.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights concerning your personal information.
These can include the right to ask us for access to the personal information we hold about you, request correction of inaccurate information, request deletion of information in certain circumstances, ask us to restrict how information is used, object to certain uses of your information and request transfer of certain information in a portable format.
Where we rely on your consent, you also have the right to withdraw that consent at any time. Withdrawing consent does not make any use of your information before the withdrawal unlawful.
You also have an absolute right to object to the use of your personal information for direct marketing.
To exercise your rights, please contact us using the contact details provided in this Privacy Notice.
13. Automated Decision-Making
Pure Honest Foods Online does not itself use personal information to make decisions about customers based solely on automated processing where those decisions produce legal or similarly significant effects.
Some service providers, such as payment or fraud-prevention providers, may use automated systems as part of the services they provide.
14. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
15. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites or services.
Those organisations may collect and process personal information according to their own privacy policies. We recommend reviewing their privacy information before providing personal information to them.
16. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to our website, services, business practices or legal requirements.
The latest version will be published on our website together with the date it was last updated.
17. Contact Us
If you have any questions about this Privacy Notice, how we use your personal information or would like to exercise your data protection rights, please contact:
Pure Honest Foods Online
Email: nyandt@gmail.com
Address: 20 Elborow way, Rugby CV22 7XD
Authentic food. Honest ingredients. Your privacy protected.